Sep 19, 2023
Design and Technology
A sporty car that somehow falls both into the "retro" and "futuristic" drawers.
BMW recently unveiled its new electric car, the Vision Neue Klasse concept. The car has a futuristic design that is both sleek and aerodynamic, and it has been met with mixed reactions from the public.
BMW has branded the Vision Neue Klasse concept as a "new class" of electric vehicles. The name is meant to evoke the company's original Neue Klasse series of cars, which were introduced in the 1960s and were known for their innovative design and performance.
The Vision Neue Klasse concept has a radical design that is unlike anything that BMW has produced before. The car has a minimalist and streamlined look, with sharp lines and geometric shapes. The front of the car features a large, illuminated kidney grille and narrow headlights. The side profile of the car is characterized by its long wheelbase and short overhangs. The rear of the car features a full-width taillight bar and a diffuser.
The car's interior is also futuristic in design. The dashboard is dominated by a large digital display, and the center console is minimalist and uncluttered. The car also features a number of sustainable design elements, such as the use of recycled materials and the integration of solar panels into the roof.
BMW has marketed the Vision Neue Klasse concept as a symbol of its commitment to electrification. The company has released a number of videos and images of the car, and it has also created a dedicated website for the concept. BMW has also partnered with a number of influencers to promote the car on social media.
The public reaction to the Vision Neue Klasse concept has been mixed. Some people have praised the car's futuristic design, while others have criticized it for being too radical. Some people have also expressed concerns about the car's price and range.
As a designer, I am very impressed with the BMW Vision Neue Klasse concept. The car's design is both innovative and stylish. I particularly like the use of sharp lines and geometric shapes. The car's sustainable design features are also commendable.
I believe that the Vision Neue Klasse concept is a sign of good things to come from BMW. The car shows that BMW is committed to electrification and that it is willing to experiment with new design ideas. I am excited to see what BMW produces next.
Overall, the BMW Vision Neue Klasse concept is a polarizing car. It has generated a lot of buzz and discussion, but it is too early to say how the public will react to it when it is released.