Swiss Reise

Crafting a Premium Brand Identity for Travel & Tech

Swiss Reise, a global brand specializing in fashion electronics and travel accessories, required a sophisticated brand identity and premium packaging to appeal to European and Middle Eastern markets. The objective was to create a seamless, travel-inspired aesthetic across five product categories: Accessories & Wearables, Video, Audio, Energy, and Convenience. The brand needed a refined visual identity and packaging that emphasized Swiss precision, elegance, and functionality.

Client

Swiss Reise

Services

Brand Strategy, Logo & Visual Identity Design, Packaging Design, Brand Guidelines

Industries

Electronics & Travel Accessories

OUR PROCESS

We conducted extensive market research to align Swiss Reise with Swiss design principles and evolving consumer expectations. The branding focused on modern minimalism, blending premium aesthetics with practical usability. The logo was crafted to exude sophistication, while the packaging was designed to be sleek, travel-friendly, and visually engaging, ensuring a consistent brand experience across all product lines.

RESULTS

Brand Identity & Guidelines – A distinctive logo, typography, and color palette reflecting Swiss precision and modernity. Premium Packaging Design – Sleek, functional, and travel-ready packaging for five product categories. Comprehensive Brand System – A well-defined visual identity ensuring consistency across global markets. The result was an elevated brand presence, enhanced product appeal, and stronger consumer recognition, positioning Swiss Reise as a premium name in fashion electronics and travel accessories.