Nimbly was losing customers due to outdated workflows, poor mobile experience, and low feature discoverability. We reimagined their entire SaaS dashboard with retention and revenue in mind.
High churn, low activation, clunky experience. Nimbly’s finance dashboard was a powerful tool buried under UX debt.
Redesigning with Metrics, Not Just Aesthetics
We started with a UX audit + Hotjar heatmaps → user interviews → journey mapping. Every layout decision was tied to either conversion, retention, or ease-of-use KP
Cleaner UI, fewer steps, smarter onboarding — all packed into a modular system.
We introduced dashboard cards, contextual tips, intelligent defaults, and a dark mode toggle. The product finally “spoke” SaaS.
Design that doesn’t just look good — it performs.
→ 37% increase in trial-to-paid conversion
→ Session duration went up by 52%
→ Churn dropped by 28% in 60 days
→ “Best UX Overhaul” – Fintech Weekly 2025
We turned friction into flow.
This was not a "beautification" project. It was a business optimization engine—through UI.
