Gleem came to us with a rebellious vision — to redefine smiles with attitude. The mission? Craft a brand for a tooth accessory line that celebrates self-expression, confidence, and edge
Kitchenora’s campaigns were flashy but unfocused — no funnel, no retargeting, no audience segmentation. Burned budgets, minimal returns.
Building Their PPC Funnel from Scratch
We started from zero: pixel setup, audience research, funnel segmentation, custom creative directions for each layer of the buyer journey. Every rupee now speaks ROI.
Ad Strategy | Budget Allocation | A/B Creative Engine | Retargeting Matrix
TOFU: “Trend meets tradition” cookware reels
MOFU: Benefits of ceramic vs steel for Indian kitchens
BOFU: ₹200 off + UPI-exclusive checkout offers
Retargeting: Abandoned cart + page viewers in last 7 days
Geo split: North vs South content tested
What changed when strategy met structure?
→ Google Ads: ROAS 3.2x → 4.7x
→ Meta Ads: CTR up 51%, cost per lead down 38%
→ Campaign CPA improved by 41%
→ Daily sales: +62%
→ Spends scaled from ₹30k/month to ₹2.2L/month sustainably
If your ads aren’t converting, it’s not the budget — it’s the funnel.
Kitchenora now runs lean, scalable, ROAS-positive campaigns every month — across seasons and sales.
