When Flairlee approached us, they were spending on ads but bleeding conversion. We redesigned their site from the ground up — with performance as the north star.
Outdated layouts, slow load speed, poor mobile UX — their high-intent users were bouncing at checkout.
Rethinking UX with ROAS in Mind
We analyzed 4 months of GA4 & Meta Ad data. Used scroll-depth heatmaps and A/B tested layout prototypes in-browser. Every click now drives closer to conversion.
We didn’t just change the look. We engineered conversion pathways.
Homepage turned into a conversion funnel
PDPs with embedded reviews + urgency banners
Checkout simplified to 2 clicks
Add-to-cart animations made tactile
From wasted ad spend to optimized conversion loops.
→ ROAS jumped from 1.3x → 3.7x
→ Page Speed improved by 62%
→ Add-to-cart rate up by 49%
→ Conversion rate improved by 2.2x
→ Bounce rate dropped below 18%
Your ads can only perform as well as your website converts.
Flairlee now spends less on ads and earns more. That’s the magic of performance-first design.
