Why Should I Care as a Startup?
A brand is the heart and soul of your company. It’s what distinguishes you from other companies in your industry, and makes you unique. Branding is the process of creating a name, symbol, slogan and design to identify a product or company. A concise definition would be that branding is what makes your company recognizable in the minds of your buyers.
When you think about it, branding is so much more than just a logo or an image. It’s also how people feel about your product or service and whether they are willing to buy it or trust you. You may have thought of branding as something that just big companies need to worry about but you’re wrong. If you are starting up a startup, you shouldn’t wait to start working on your branding now – it’s crucial at this point in time to grab people’s attention while they still know nothing about what you do!