Yogifi partnered with Life Designer, resulting in a transformative brand overhaul. By establishing clear brand guidelines and revitalizing their social media presence, Yogifi saw a remarkable increase in both sales and reach, solidifying their position as a global leader in smart AI yoga mats.
Overview
Yogify, a revolutionary product from Wellnesys, is redefining the wellness industry with its cutting-edge technology. As the world's first AI-powered intelligent yoga mat, Yogify delivers personalized and interactive yoga classes, providing an instant healing and therapeutic experience anywhere, anytime. With its patented technology and innovative approach, Yogify has won numerous awards, including the prestigious CES 2020 Innovation Awards Honoree and TWICE Picks Award. By combining advanced computer vision, smart sensing, and AI, Yogify is empowering individuals to transform their lives, from physical fitness to inner happiness, aligning with Yogifi’s vision of creating healthy and productive communities.
The Challenge
Inspire and empower Yogify's community, driving brand loyalty and growth through innovative content and personalized experiences. Yogify challenged us to launch their revolutionary AI-powered yoga mat in the US market, establishing a new standard in the wellness and fitness industry. Our objective was to build brand authority, drive sales, and capture significant market share within a tight three-month timeline. We developed a comprehensive performance branding strategy, conducting experiments to optimize channel mix and conversion journeys. Our efforts led to a successful go-to-market launch in just six weeks, followed by the development of pivot product launch strategies for new SKUs. We also grew Yogifi’s social media presence by 300%, drove sales with a profitable ROI, and laid the groundwork for their expansion into new products and markets. By leveraging data-driven insights and creative storytelling, we successfully positioned Yogify as a leader in the wellness space, empowering yogis to transform their practices and lives.
