De Montfort University (DMU) Dubai partnered with Life Designer to enhance their brand identity and visual storytelling. We helped DMU Dubai achieve a 50% increase in social media followers, 40% rise in admission applications, and a 25% boost in website engagement, solidifying their position as a leading international university in the region.
Overview
De Montfort University (DMU) Dubai is a global hub for academic excellence, offering a range of undergraduate and postgraduate programs in business, technology, and creativity. As a branch of the UK-based DMU, the Dubai campus leverages international expertise and industry connections to foster innovative thinking, cultural awareness, and professional growth. With state-of-the-art facilities and a diverse community, DMU Dubai prepares students for a global career, empowering them to make a positive impact in the world.
The Challenge
Inspire and empower DMU Dubai's community through innovative storytelling, thought leadership, and personalized experiences, driving engagement, enrollment, and global recognition Launching De Montfort University (DMU) Dubai in a highly competitive market, we applied a performance branding methodology to drive awareness, enrollment, and credibility. Within a tight timeline of 4 weeks, we started executing multiple creative and growth experiments, launched a comprehensive go-to-market strategy, and in 3 months - grew social media presence by 200%. Our ambitious goal was to acquire significant market share, establish a unique voice and brand identity, and drive profitable revenue through digital channels. By leveraging data-driven insights, innovative storytelling, and strategic partnerships, we successfully positioned DMU Dubai as an even more reputable and innovative university, attracting students, partners, and talent in the region, and setting the stage for long-term success.
